The plan area is located in the northwestern quadrant of the city (Neighborhood No. 5) and falls within the perimeter of the FIAT-zone adaptive-reuse plan.

The proposal contained in the adaptive-reuse plan was prompted by the desire to complete the redevelopment of the former FIAT factory area on Via Novoli that had been anticipated in the original adaptive-reuse plan. Work was, in fact, largely concluded in the eastern sector but remained in preliminary stages to the west.

The new adaptive-reuse plan maintained the overall design details of the original plan and, in specific, did not change land-use criteria, building capacity, or structural footprints.